Nine in 10 Starbucks summer coupon users chose iced drinks

Starbucks Korea said Monday that 90 percent of beverage coupons redeemed through its summer coupon promotion last month were used for iced drinks, based on an analysis of rewards member usage data.

Iced Cafe Americano was the most popular choice, accounting for 42 percent of all beverages exchanged through the promotion. Among food discount coupons, the top redeemed items were fresh cream castella, blueberry marble cheesecake and a ham and arugula pesto sandwich, in that order.

Starbucks offered rewards members two types of summer coupons in July: a beverage coupon redeemable for one of three drinks — Cafe Americano, Cafe Latte or Vanilla Latte — and a 30 percent discount coupon applicable to food items including sandwiches, cakes and bakery products. Both coupons are valid at Starbucks stores nationwide through Friday.

"Customers are making the most of the summer coupons to enjoy iced beverages during the heat," a Starbucks Korea official said, adding that the company plans to continue offering a range of customer benefits and services.