Hankook Tire wraps up beach safety campaign at Donghae resort

Hankook Tire & Technology said Monday it successfully concluded its "Tire Boy" free inspection service and "Hankook Tire Tube Shop" pop-up at Mangsang Beach in Donghae, Gangwon Province, running for a total of six days from July 31 to Aug. 2 and from Aug. 7 to Aug. 9.

The campaign was designed to help vacationers travel safely during the summer holiday season while building brand affinity through hands-on activities and delivering a differentiated brand experience.

The Tire Boy service operated across the public parking lot at Mangsang Beach, Mangsang Auto Camping Resort and Mangsang Second Auto Camping Ground, where trained technicians checked tire pressure and tread wear and provided inflation services, raising awareness of proper tire maintenance. Over the course of the event, the service covered 760 vehicles and 3,040 tires in total.

At the beach, Hankook Tire also set up the Hankook Tire Tube Shop, an experiential pop-up that offered tire-shaped tube rentals alongside a lineup of interactive programs designed to familiarize visitors with tire safety: a "pressure time attack" in which participants guessed the correct tire pressure, a "tire flip" challenge requiring contestants to turn over a heavy tire within a time limit, and a "tire ring toss" in which players threw tire tubes at a target.

In the evenings, the company set up a "Hankook Tire Lounge" on the beach, giving vacationers a comfortable space to relax and unwind.

A company official said Hankook Tire has been building customer touchpoints centered on the Tire Boy service at major baseball stadiums and popular beaches across the country since last year, promoting safe driving culture and working to create a safer driving environment. "We will continue our safety campaign across diverse consumer touchpoints as a leading domestic tire company and keep spreading a culture of safe driving in Korea," the official said.

Meanwhile, Hankook Tire — which has exclusively supplied racing tires across all classes of the World Rally Championship since 2025 — is expanding its global reach through a range of marketing activities, including supplying its all-weather rally tire, the Dynapro R213, to the 10th round of the 2026 WRC season, the Rally Finland, which recently concluded in and around Jyväskylä, Finland.