BMW Group Korea launches free inspection and repair discount campaign

BMW Group Korea announced Thursday that it will hold its "Doctor BMW Week" and "MINI Homecoming Week" campaigns at authorized BMW and MINI service centers nationwide from Aug. 18 through Oct. 2, offering free vehicle inspections, paid repair discounts and a range of other benefits.

The campaign targets customers whose BMW Service Inclusive (BSI) or MINI Service Inclusive (MSI) complimentary consumables exchange programs have expired, and is designed to help them maintain their vehicles without financial strain after their warranty service period ends. The timing is also intended to help drivers recover from the wear of harsh summer driving conditions and prepare for long-distance travel during the Chuseok holiday.

During the campaign, all BMW and MINI models with expired BSI or MSI coverage will be eligible for a free inspection. Customers who proceed with paid repairs can receive a 20% discount on essential consumable parts and labor, covering BMW and MINI original parts such as oils, filters, brake pads and discs, spark plugs, wipers, batteries and coolant. An additional discount of up to 10% will be applied on a sliding scale based on the vehicle's model year.

In addition, BMW and MINI original accessories and lifestyle products will be available at a 20% discount, and tires at a 10% discount during the same period.

Various giveaway events will also run throughout the campaign. Customers whose after-sales service payments total 2 million won ($1,410) or more will receive a BMW or MINI floating hub cap, while owners of luxury-class models — including the BMW 7 Series, 8 Series, X7 and XM — will receive a BMW fragrance.

Customers who enroll in "Service Care Plus" and complete a vehicle drop-off and free inspection during the campaign will receive a 10,000-won fuel voucher. Those who newly register a BMW vehicle on the Vantage app will receive 10,000 won in Vantage coins.

Meanwhile, BMW Group Korea said its pure electric vehicle lineup has demonstrated strong competitiveness under the government's recently announced electric vehicle subsidy framework, earning high marks in areas including performance, battery and charging infrastructure.

The new BMW iX3 received a perfect score in the "performance subsidy" category — evaluated on energy efficiency and single-charge driving range — as well as in charging speed, reaching up to 360 kilowatts, and in the vehicle-to-load (V2L) feature, a first for the BMW brand, earning a national subsidy of 2.75 million won. The all-electric MINI Aceman E received the highest subsidy among imported premium electric vehicles at 4 million won, while the all-electric MINI Cooper SE also qualified for a top-tier subsidy of 3.96 million won.