Fila unveils '26 FW campaign with brand ambassador Han So-hee

Fila, operated by Misto Korea, launched its 2026 FW season campaign Thursday featuring global brand ambassador Han So-hee.

The campaign centers on the new key shoe Glio, the brand's signature apparel item the 1911 Knit Track, and the Echappe Silver Moon shoe.

Glio drew attention among female customers in their 20s and 30s after its debut in the spring/summer season, establishing itself as a core shoe for the brand. For the fall/winter season, Fila incorporated suede into the design. In the campaign shoot, Han pairs the Glio in espresso — featuring a suede mix — with a cropped purple knit top and a black miniskirt.

The 1911 Knit Track also receives new colorways this season, reflecting the brand's signature Seven Stripe design. In the shoot, Han wears the Knit Track jacket in melange gray alongside a Fila pleated skirt.

"Glio and the 1911 Knit Track are signature items that reinterpret Fila's heritage in a contemporary way, and they have earned steady support from consumers by adding new materials and colors each season," a Misto Korea official said. "We plan to continue presenting signature products that reflect trends while staying true to Fila's identity."