After 'half-price hanwoo,' Homeplus rolls out 690-won crab in latest discount push

Homeplus announced a major sale event running Thursday through Saturday.

The retailer posted 43.7 billion won ($31 million) in sales during its first weekend since reopening, with 74 percent more customers visiting its stores compared with the period before its business suspension. The company plans to sustain that foot traffic through continued discount promotions.

The centerpiece of the upcoming sale is fresh crab, marketed under the name "cold-water-shocked crab," priced at 690 won per 100 grams from Thursday through Saturday. A 30-pack of fresh white eggs from the United States will be available for 4,990 won. Members of the Myhomeplus membership program will receive a 5,000-won discount on all varieties of grapes, apples, peaches and kiwis.

Meat deals are also on offer. Frozen samgyeopsal from the "Okmeoktdwae" line will be sold at half price. On Thursday, US-origin galbi will be discounted 50 percent; on Friday, grade-2 domestic hanwoo sirloin and striploin will receive the same cut. Four varieties of pre-marinated meat will be 40 percent off. A smoked duck product — "Jeongdaun Garlic Smoked Duck" (16,990 won per 600 grams, excluding online purchases) — will be sold on a buy-one-get-one basis Wednesday and Thursday.

In the seafood section, Norwegian fresh salmon from the "Hwira" line will be 40 percent off, while fresh squid and fresh Jeju hairtail will be discounted 50 percent. A two-pack of whole fried chicken made with domestically sourced chilled poultry will be available for 9,990 won per pack, a 4,000-won reduction. Fresh produce, frozen foods, snacks and beverages will also be offered at up to 50 percent off or on a buy-one-get-one basis.

"To repay the customers who have shown faith in our recovery, we will continue to offer quality products at affordable prices," a Homeplus official said.