TaylorMade launched its total women's golf brand Gloire 27 at a Thursday event at Cossiety in Seongsu-dong, Seoul, inviting women golfers to discover a new excitement in the sport.
Held under the concept of "The House of Gloire 27," the event featured a brand and product presentation showcasing the performance and style that Gloire 27 stands for, along with product exhibitions, club-stroke sessions and a range of other programs.
TaylorMade ambassador Park Se-ri, who attended the event, said interest in performance among women golfers has grown significantly in recent years. "I think Gloire 27 can be a brand that lives up to those expectations," she said. "I hope this occasion gives all of you a chance to discover a new excitement in golf."
TaylorMade Korea CEO Lim Heon-young said in his welcoming remarks that Gloire 27 was the product of intense deliberation by engineers and designers working to meet the standards of Korean women golfers who refuse to compromise on either style or performance. "I hope you will begin a new golfing journey with Gloire 27," he said.
Gloire 27 is TaylorMade's total women's golf brand, offering performance optimized for women golfers alongside premium style. The lineup covers the full range of golf essentials — drivers, fairway woods, rescues and irons, as well as bags and accessories.
yjc@heraldcorp.com
