Musinsa launches first 'Used Festival' to boost secondhand fashion market

Musinsa Used, the secondhand fashion platform service from Musinsa, is holding its first online event — the Musinsa Used Festival — through Sept. 2.

Launched last September, Musinsa Used has grown steadily in less than a year since its debut. Transaction volume in July was roughly 12 times higher than at launch.

The festival is organized around four themed sales: street, contemporary, sports and encore. Each section features discounted products from popular brands, with new items added daily throughout the event.

The festival also includes special content featuring well-known artists and fashion influencers. A raffle will give shoppers the chance to purchase personal items from five artist acts — 10CM, Sunwoo Jung-a, So Su-bin, Park Moon-chi and P1Harmony. An online flea market will feature four popular influencers: Jjanggu Daddy, Kijak-eun Gwangja, Bora Clere and Piro.

Discount benefits have also been enhanced. A 10,000-won ($7) coupon will be issued daily on a first-come, first-served basis starting at 11 a.m., and limited-quantity flash sales priced at 9,900 won will run each day at noon and 5 p.m.