Seoul's Jung-gu district said the 4th Chungmuro Print Culture Street Festival will be held along Chungmuro 2-gil from 4 p.m. to 9 p.m. on Thursday and Friday, organized by the Chungmuro Alley Shopping District Merchants' Association.
Over both days, visitors will find drawing and calligraphy competitions open to families, a make-your-own T-shirt station, fan calligraphy booths and a flea market showcasing print, design and craft goods.
An outdoor dining area with 20 table sets will also operate in the alley, paired with food from nearby shops. Organizers expect office workers and residents stopping by after work to enjoy the neighborhood's old-school atmosphere and evening ambiance while naturally supporting local businesses.
Live performances will give the festival broad generational appeal. Thursday's lineup features electric violinist Yuju and trot singer Kang Seok, while Friday brings K-pop dance crew Twokaiol and DJ Choi Chan to the stage.
The festival is designed to promote Chungmuro's distinctive print culture and inject energy into the alley's commercial district. It is being carried out as a project selected through a Seoul Credit Guarantee Foundation public competition.
To ensure pedestrian safety and smooth festival operations, vehicle traffic along an approximately 150-meter stretch of Chungmuro 2-gil will be fully restricted from noon to 10 p.m. on both days.
The district will post directional signs and station dedicated personnel within the restricted zone, while keeping emergency vehicle access lanes open at all times to minimize inconvenience for nearby residents and pedestrians.
Jung-gu District Mayor Kim Gil-seong said Chungmuro is "a historically significant space that has long led South Korea's printing industry," adding that he hopes the festival "becomes an opportunity for visitors to experience the charm of print culture and a springboard for merchants to revitalize their businesses."
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