BYD Korea announced Tuesday that it is participating in EV Trend Korea 2026, running through Thursday at COEX in Gangnam-gu, Seoul, where it will present a range of electrification technologies and mobility experiences aligned with the company's eco-friendly vision.
EV Trend Korea is the country's leading exhibition dedicated to eco-friendly vehicles, bringing together electric vehicles, batteries, charging infrastructure, electrification components and related technologies and products under one roof.
BYD Korea organized its booth around the concept of "Power of Duality," reflecting BYD's technological philosophy that combining two distinct elements creates new possibilities and value.
The company said it aims to introduce both battery electric vehicle (BEV) and plug-in hybrid electric vehicle (PHEV) technologies, and to give consumers a chance to experience each electrification approach firsthand through an on-site test-drive program so they can determine which best suits their lifestyle.
The BEV section features the Atto 3 Plus, a pure electric SUV built on BYD's dedicated e-Platform 3.0 and Blade Battery technology. Since its launch in 2022, the model has sold more than 1 million units worldwide, making it a global bestseller.
The PHEV section displays the Sea Lion 6 DM-i, which BYD unveiled at the 2026 Busan Mobility Show in June. The Sea Lion 6 DM-i is a midsize SUV equipped with BYD's proprietary DM-i plug-in hybrid system, designed to deliver the quietness and efficiency of an electric vehicle while reducing range anxiety on long trips. The model completed its registration under the eco-friendly vehicle designation on Monday, and customer deliveries are set to begin this week.
"We want to introduce BYD's accumulated electrification technologies and the new mobility experiences they enable to more consumers in Korea," a BYD Korea official said. "We will continue working to expand the domestic eco-friendly vehicle market and to create an environment where consumers can choose the electrification vehicle that fits their lifestyle."
Meanwhile, BYD Korea has been actively expanding its customer touchpoints, recently opening its 35th passenger-car showroom in Seoul — the BYD Auto Dongdaemun showroom on Cheonho-daero, the city's imported-car strip in the northeastern part of the capital.
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