Everland's 'Blood City Zero' teaser hits 1 million views in three days

Samsung C&T's resort division said Thursday that teaser images and a video for "Blood City Zero: Hell Gate," released on Everland's SNS channels, surpassed a combined 1 million views within three days of going live.

Blood City is Everland's signature autumn horror attraction, weaving together storytelling, set design, rides and performances into a single themed experience. Since its debut in 2017, the attraction has introduced new external collaborations and horror storylines each season.

The first teaser image, released Monday, featured zombie characters that have appeared in Blood City over the years. A video released the following day showed an ordinary woman transforming into a zombie against the backdrop of the Blood City entrance, accompanied by the message "HELL GATE."

Everland used generative AI technology in the video to convey the world of Blood City, delivering a level of immersion the park said rivals a scene from a real horror film.

Blood City has drawn attention each year with distinctive experiences. In 2022 and 2023, Everland collaborated with Chae Kyung-sun, the art director of "Squid Game," to create a train station setting and a cyberpunk-style cityscape. In 2024, it partnered with Netflix to build a large-scale outdoor multi-experience zone incorporating major intellectual properties. Last year, the attraction reimagined the classic "The Wizard of Oz" through a horror lens.

This year's Blood City will draw on a decade of operational know-how to run as a large-scale immersive horror experience in which visitors actively participate in the attraction's storyline.

"Blood City has evolved into Everland's signature autumn attraction by introducing new stories, spatial design and diverse collaborations every year," an Everland official said. "For this 10th anniversary, we will deliver an extreme immersive horror experience through content on a whole different level."

Everland's autumn festival — featuring the Blood City horror zone, a walking safari and an autumn-themed garden — opens Sept. 12.