New 480-won milk roll and sparkling water products to debut
E-mart will hold an event to mark the first anniversary of its ultra-low-price private-label brand "5K Price," the retailer announced Friday.
The 5K Price line is a joint private-label brand shared by E-mart and E-mart Everyday, with all products priced at 5,000 won or less — as the "5K" name suggests. Since its launch in August last year, more than 400 product types have sold a cumulative total of about 40 million units.
Through Wednesday, E-mart will give customers who spend 20,000 won ($14) or more on any 5K Price item 3,000 e-money points. The accumulated points can be used like cash at E-mart for 14 days starting the following day.
The anniversary event also features new products. A corn milk roll and plain and lemon sparkling water will go on sale at 480 won each. E-mart has also prepared a 980-won domestic soybean soft tofu and a beef ramyun priced in the 1,980-won range.
"Drawing on E-mart's product-planning capabilities and purchasing competitiveness, we have offered essential products at affordable prices and earned a strong response from customers in just one year since launch," said Hwang Un-gi, head of E-mart's merchandise division. "We will continue to contribute to stabilizing household grocery prices."
spa@heraldcorp.com
