Ilhwa announced Friday that it will officially begin exporting its carbonated beverages Cheongpodo Ade and Hallabong Ade to Mexico.
The exports were made possible through a K-Food+ Buyer Invitation Export Consultation event held in April, where Ilhwa signed an MOU with Mexican distributor Megazone to sell its products in the local market.
The two beverages will be sold at 10 locations of Bógl Bógl, a Korean grocery chain in Mexico, as well as through Megazone's official online store.
Mexico is an active carbonated beverage market with steady demand for fruit-flavored drinks. Local interest in K-food and retail access to Korean products have also been growing in recent years.
Ilhwa said it plans to use the exports as a foundation to broaden its reach among Mexican consumers and continue exploring opportunities across Latin America.
Han Hyeon-u, head of Ilhwa's food and beverage business division, said the company will "expand opportunities for Latin American consumers to experience Ilhwa products, starting with Mexico, and build brand recognition in the global market."
spa@heraldcorp.com
