Fashion platform Ably said Friday that transactions in its big-size category jumped 22 percent year on year during last month's "Big Size Alliance" event.
Ably has been expanding its big-size category so users can discover styles that suit them. In the first half of this year, the number of big-size markets on the platform grew 32 percent year on year, while the number of related products rose 24 percent.
The event, held July 16 to 23, curated products suited to different body types. Searches for body-type keywords — "wave," "natural" and "straight" — jumped 490 percent, 311 percent and 164 percent, respectively, compared to the same period a year earlier. Searches for "stretch" rose 60 percent over the same period, while searches for "banding pants," favored for their ease of movement, climbed 15 percent.
Participating markets also posted strong transaction growth. Big-size markets J.Style and Dangdanggirl saw transactions jump 188 percent and 104 percent, respectively, year on year during the event.
"We will consistently expand our product lineup to cover diverse body types and tastes, and offer users an ever-wider range of style choices," an Ably official said.
spa@heraldcorp.com
