The 2026 Seocho Music and Art Festival, held Saturday and Sunday at the Express Bus Terminal Plaza, drew about 7,500 residents and domestic and international tourists.
Seoul's Seocho-gu said the 2026 Seocho Music and Art Festival, held over two days Saturday and Sunday at the Express Bus Terminal Plaza, drew about 7,500 residents and domestic and international tourists, closing to strong crowds.
Staged at the heart of the Gotter·Sevit Tourism Special Zone, the festival showcased trendy K-culture content spanning music and fashion, creating a downtown space where visitors could enjoy culture and the arts.
The first day, Saturday, carried the theme "Music Dive" and featured a series of electrifying performances. The musical gala ensemble Redwood opened the festival with elaborate harmonies, followed by a random-play dance session in front of the tourism zone's landmark sculptures, where Korean and foreign visitors danced together to K-pop and sent the energy soaring. The main stage then featured popular band Dragon Pony and fan-favorite band Daybreak, who performed medleys of their hit songs and set the first night ablaze.
On Sunday, the festival continued with "Fashion Dive," a youth-led fashion show blending music, fashion and performance. Indie singer-songwriter Noseul opened with an emotive busking set, followed by a performance from street dance crew Yar&Equal, before rookie idol group CheonSaXONyeo took the stage alongside a runway show featuring young models from Esteem Academy. The models, styled through a collaboration between beauty director Oh Min and Baekseok Arts University, showcased pieces from youth fashion brands FABEUR and SUPER LONELY, putting the individuality and sensibility of young Korean fashion on full display.
Seocho-gu will extend its "Seoripool Festival Week" through Sept. 20, building on the momentum of this event. The district will offer a range of programs — including "A Little Musician's Walking Path" and "Touch the Piano" — before capping the season with the 2026 Seoripool Music Festival on Banpo-daero, running Sept. 19 through Sept. 20.
Seocho-gu District Mayor Jeon Seong-su said he hoped the festival gave residents and tourists alike a chance to enjoy music and K-culture together in the Gotter·Sevit Tourism Special Zone. "We will continue offering a diverse lineup of programs throughout the remaining festival week so that residents can enjoy culture and the arts across every corner of Seocho," he said.
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