No Brand Burger app membership tops 800,000

No Brand Burger said Monday its app has surpassed 800,000 registered members, with in-app coupon usage rising 50 percent.

Shinsegae Food attributed the growth to a steady expansion of customer benefits, including in-app discount coupons.

To mark the milestone, No Brand Burger is holding a "Wapemo Day" promotion from Wednesday through Sunday. Customers who purchase a set meal from a selection of five menu items — the NBB Amazing Double Up, NBB Amazing Double Cheese, Megabyte, Original Shrimp and Smoke Barbecue — will receive one additional single item of the same menu free of charge.

"Going forward, we will continue to leverage the No Brand Burger app to strengthen price competitiveness and customer convenience, while rolling out a variety of promotions to expand customer touchpoints," a Shinsegae Food official said.