LF Mall launches affiliate marketing program 'LF Style Partner'

LF Mall announced Monday the launch of "LF Style Partner," an affiliate marketing program that lets users share their fashion preferences and turn them into income.

Under the program, partners introduce LF Mall products on their SNS channels — including Instagram and YouTube — and receive a reward equal to 5 percent of the confirmed purchase amount when a sale is made through their dedicated link. Anyone can participate regardless of follower count.

Partners can choose from LF's major brands — including TNGT, Jill Stuart, Atté Vanessa Bruno and Heath Hedge — and create content around the products and brands they prefer. The program also offers collaboration opportunities such as brand-specific campaigns and live commerce events. In September, TNGT and program partners are scheduled to host a live broadcast focused on styling.

The program was developed on the strength of results from LF Mall's earlier "Napaegeul" initiative, in which influencers introduced outfits and styling tips through content. For some products, transaction volume rose more than tenfold after content was published.

Before the official launch, LF Mall ran a pilot test with Napaegeul participants to verify the system from link issuance to reward settlement. Applicants go through an internal review process and, upon approval, receive a dedicated link to begin activity. The company plans to expand participation to include college student creators and others going forward.

"Building on the potential of content commerce we confirmed through Napaegeul, we will create a collaboration model where brands and partners can grow together — going beyond simply selling products and distributing revenue," an LF Mall official said.