E-mart, Lotte Mart launch pre-order campaigns for salted cabbage ahead of kimjang season

Major hypermarkets are moving to capture holiday kimjang demand, offering pre-orders on salted cabbage at discounted prices as high temperatures have driven up costs.

E-mart is running a special pre-order event for salted cabbage through its Order to Home service, which allows customers to order fresh produce via the E-mart app and have it shipped directly from the farm, cutting out intermediate distribution steps.

Customers who pre-order salted cabbage through Order to Home on the E-mart app from Thursday through Monday can receive their order on a chosen date between Sept. 16 and 19. The event is limited to 3,000 boxes. A 10-kilogram box of domestically grown salted cabbage purchased with a participating card is available at a 10 percent discount for 28,620 won ($21).

Lotte Mart is also accepting pre-orders for salted cabbage and dried red pepper from Thursday through Monday, with customers able to pick up their orders at stores Sept. 18-19. The same products are available at the same price through Lotte Super.

Lotte Mart secured about 300 tons of salted cabbage through advance arrangements with farms in Pyeongchang, Gangwon Province. Featured products include Pyeongchang highland salted cabbage and kimchi seasoning mix. Dried red pepper offerings include Gochang sun-dried red pepper, Gochang sun-dried red pepper powder, Sunchang fresh dried red pepper and Sunchang dried red pepper powder.