CJ Logistics offers 1,000-won-per-box shipping discount for frequent 'Bonaeo-ne' users

CJ Logistics announced Tuesday it is launching the "Bonaeo-ne Buddy Challenge," a rewards program that gives customers who use the person-to-person parcel service "Bonaeo-ne" on its O-NE app at least 10 times a month a 1,000-won discount per box on shipping fees the following month. The program certifies frequent users as "buddies" and provides tangible shipping benefits.

Customers who complete 10 or more "Bonaeo-ne pickup requests" through the O-NE app in a given month will automatically receive the 1,000-won-per-box discount on every shipment the following month, with no cap on eligible deliveries. No separate application or coupon is required. Users who again reach 10 shipments the following month will carry the benefit into the month after that.

Challenge progress is tracked by the mobile phone number used to complete identity verification on the O-NE app. Only Bonaeo-ne pickup requests for which the parcel has been collected count toward the tally; shipments submitted through other channels such as kiosks or unmanned lockers are excluded. Once the target is met, a "buddy" certification badge appears beside the Bonaeo-ne logo, and users can check their challenge status on the O-NE app's main screen.

The O-NE app has surpassed 17 million cumulative downloads and counts more than 750,000 monthly active users, making it a leading lifestyle logistics platform.

"As demand for individuals to send parcels themselves continues to grow — driven by the rise of secondhand trading and value-conscious consumption — we designed the Buddy Challenge so that frequent Bonaeo-ne users can feel real, tangible benefits," a CJ Logistics official said. "We will continue to closely reflect customer usage patterns and needs as we expand the convenient, differentiated experience that sets Bonaeo-ne apart."

Meanwhile, CJ Logistics recently held its "2026 Second-Half Town Hall Meeting" at its headquarters in Jongno-gu, Seoul, sharing first-half business results and second-half strategies with employees. The event, held Thursday, was attended by CJ Logistics Chief Executive Shin Young-su and other executives and staff both in person and online, who reviewed key business results and discussed the company's future growth direction.