Comedian Kim Won-hun's 'Why Not?' campaign drives Terra Zero ad past 20 million views

Hite Jinro's beverage unit said Tuesday that its "why not?" ad campaign for Terra Zero, a non-alcoholic beer-flavored drink featuring comedian Kim Won-hun, surpassed 20 million cumulative views within about a month of its release. Cumulative product sales have also topped 12 million units.

The ad, released July 30, drew viewers with Kim's signature low-brow humor, relatable situational comedy and the catchy tagline "Why not?"

Sales momentum has kept pace with the campaign's online reach. Terra Zero recorded 4 million cumulative can sales in its first 100 days on the market. After expanding its lineup to include bottled products, total cumulative sales have now surpassed 12 million units.

"Building on the strong attention the campaign has received and the product's sales growth, we will expand brand experiences so that Terra Zero can establish itself as the non-alcoholic beer-flavored drink people naturally reach for in everyday life," a company official said.