'Try a supercar for days before you buy' — Chabot launches Super Class service

Chabot Mobility announced Tuesday the launch of Super Class Chabot, a service combining supercar purchase consulting with short-term vehicle subscriptions.

The service extends Chabot's "zero-risk commerce" strategy into the premium vehicle segment. It aims to reduce the uncertainty buyers face when purchasing high-end cars by connecting vehicle discovery, hands-on experience and purchase into a single process.

Buying a supercar involves far more than the sticker price — prospective owners must weigh inventory availability, model year, options, financing terms, insurance, taxes, maintenance costs and depreciation. Comparing those variables across multiple brands is difficult for individual buyers, and a brief test drive rarely reveals whether a car suits a person's driving habits or lifestyle.

To address those pain points, Chabot has introduced a short-term subscription service covering about 20 premium models — including Porsche, Lamborghini, McLaren and Ferrari — available in one-, three- and seven-day plans, starting from 400,000 won ($291) per day.

In Seoul and Gyeonggi Province, customers can arrange private delivery and pickup at a location of their choosing. That allows them to assess factors difficult to gauge in a brief test drive — ride comfort, sightlines, ease of entry and exit — in their actual daily environment before committing to a purchase.

Customers interested in buying can also access a personalized concierge consultation. A dedicated adviser will assess the customer's preferred brand and model, budget and intended use, then propose suitable vehicles and purchase terms, handling everything from inventory checks to negotiations and contract signing.

The service is not limited to a single brand; customers can compare inventory across multiple manufacturers. Advisers will also review various purchase structures — outright payment, installment plans, leasing and rental — matched to each customer's financial situation and needs.

Chabot is also expanding its digital vehicle-discovery tools. Following last month's launch of a 3D virtual showroom for the Grandeur sedan, the company has opened a new supercar 3D virtual showroom. Customers can explore vehicles in detail on the Chabot platform without visiting a physical showroom, then request a consultation on any model that interests them.

Through these offerings, Chabot aims to build a "discover–experience–buy" framework in which customers browse online, try a vehicle through a short-term subscription and then compare purchase terms through a concierge consultation.

Super Class Chabot subscriptions can be booked through Celect:X, Chabot's premium curation marketplace. After selecting a model and subscription period, customers submit a consultation request and receive one-on-one guidance from a specialist on vehicle availability, scheduling and terms.

To mark the launch, customers who use the short-term subscription service will receive 5 percent of their payment back as Chabot points.

"We wanted to remove the pressure of having to decide on a vehicle worth hundreds of millions of won after only a short test drive, and to create a new standard where buyers can choose with confidence after a thorough experience," said Kang Byeong-hui, vice president of Chabot Mobility. "Going forward, we will connect every aspect of vehicle ownership — purchase, financing, insurance and maintenance — into a single seamless experience."