Korea Environment Corporation teams up with Karrot for 'Neighborhood Meetup for the Earth' campaign
Campaign runs through Sept. 15 to mark Resource Recycling Day on Sunday
The Korea Environment Corporation said it is running the "Neighborhood Meetup for the Earth" campaign from Tuesday through Sept. 15 in partnership with the Ministry of Climate, Environment and Energy and Karrot, a local lifestyle community platform.
The campaign was organized to mark Resource Recycling Day on Sunday, using Karrot's neighborhood meetup service to encourage residents to practice resource recycling alongside their neighbors and spread a culture of everyday climate action in local communities.
Users who wish to participate can create a meetup schedule on the Karrot app's neighborhood meetup section with the hashtag "#지구를위한동네모임" — regardless of the type of gathering, whether running, hiking or social.
After completing resource recycling activities with fellow meetup members — plogging, litter-picking hikes, and item swaps or sharing, and the use of reusable goods — participants are automatically entered into a draw upon submitting a review.
Attaching activity photos or having all participants submit reviews earns bonus points toward selection as a top meetup.
The first 100 reviewers will receive an eco-friendly shopping bag, and 10 participating teams will be selected by draw, with every attendee of those meetups receiving 10,000 won ($7) in Karrot Points per person.
Three outstanding teams will also be chosen based on a comprehensive assessment of activity quality, sincerity and team participation, receiving Karrot Points worth 1 million won, 500,000 won and 300,000 won respectively under the awards "Earth Was Smitten," "Neighborhood Was Heartwarming" and "Great Start."
Full participation details are available on the Climate Action Practice Portal notice board and on the meetup home page within the Karrot app. Winners and outstanding teams, selected through a draw and review process after the campaign ends, will be announced Sept. 22 via the Karrot app.
Shin Jin-su, president of the Korea Environment Corporation, said climate action "starts not from grand gestures but from small practices like proper waste sorting, sharing belongings and using reusable items." He added that he hopes the campaign will "serve as an opportunity to practice resource recycling with neighbors and spread a grassroots culture of climate action throughout local communities."
thlee@heraldcorp.com
