T1 brings its championship legacy to the sky with immersive experience at Seoul Sky

A globally recognized esports organization is teaming up with one of Seoul's most iconic skyscrapers to create a new offline tourism attraction.

Seoul Sky, the observation deck atop Lotte World Tower, will operate an immersive themed experience space called "T1 In the Sky" in partnership with global esports company T1 Entertainment & Sports — known as T1 — from Sept. 11 through Nov. 29, an 80-day run. The entire visitor route, from the basement level to the 121st floor, will be filled with T1's history and fan culture.

The collaboration was designed to turn the journey from the basement entrance up to the observation floor into a single, rally-style experience. Visitors follow floor-by-floor spatial installations and exhibition elements that trace T1's story, then reach the observation floor to take in panoramic views of Seoul while enjoying interactive experiences and commemorative photo opportunities.

The "T1 In the Sky" route begins at the basement-level entrance to Seoul Sky. The underground space has been transformed into an exhibition area illuminating T1's legacy. Passing through a welcome zone on the first basement floor — featuring player graphics and a large circular media pillar — visitors descend to the second basement floor, where a dedicated exhibition zone showcases every team uniform and major tournament championship record, alongside a fan booster experience zone.

Along the main corridor leading up to the observation floor, highlight reels of memorable matches play alongside T1's signature anthems, including "Legends Never Die" and "GODS," deepening the sense of immersion. A paid stamp tour called "Arti's Flame of Victory" runs across all floors, rewarding visitors who complete every mission with limited-edition rewards.

On the 121st floor, a signature photo zone combining the identities of Seoul Sky and T1 awaits visitors. The "T1 Throne in the Sky" photo zone, set against the Seoul skyline, lets guests capture commemorative shots from the top.

Also on the 121st floor, pressing a button on the pedestal of the "Arti" sculpture at the main photo zone adds to a cumulative cheering count, letting T1 fans visiting Seoul Sky watch their collective support build into a single flame.

Next to the main photo zone, visitors can create their own "T1 AR Room." After taking a commemorative photo with the Seoul Sky observation deck as the backdrop and answering personalized questions generated by AI, visitors receive a "T1 AR Room" photo card featuring the player who best matches their answers. The photo card, which includes the Seoul Sky shot, can also be viewed through augmented reality on a smartphone. On the 120th floor, mobile devices loaded with League of Legends: Wild Rift are available for visitors to play.

Exclusive collaboration merchandise and special packages will also be available. Uniquely developed goods — including an assemblable keycap keyring, a cheering-stick hand mirror, a desk pad and a cable holder — will be sold at souvenir shops on the first basement floor and the 121st floor. A package ticket bundling one admission with one random player can badge will be sold through the style commerce platform Ably and the Seoul Sky official website, while food and beverage outlets on the observation floor will offer exclusive collaboration menu items for the season.

Details on how to visit "T1 In the Sky" and the special ticket packages will be announced in stages through Seoul Sky's official channels.