Hansung Motor showcases Mercedes-Maybach S-Class at Banyan Tree Seoul

Hansung Motor, the official Mercedes-Benz partner in Korea, announced Wednesday that it has teamed up with Banyan Tree Club & Spa Seoul to host a pop-up exhibition of the New Mercedes-Maybach S-Class and offer exclusive benefits to Banyan Tree Seoul club members, as part of its push to expand touchpoints with high-end customers.

The event runs through Sunday and is designed to connect the brand with the lifestyles of luxury customers outside the showroom. Hansung Motor is presenting the top-of-the-line Mercedes-Maybach sedan at the venue — often described as a "resort in the city" — so that customers can encounter the vehicle and its brand naturally in their everyday and leisure lives.

Banyan Tree Seoul customers who want an in-depth introduction to the New Mercedes-Maybach S-Class can book a one-on-one consultation with a Hansung Motor specialist at the pop-up. The company is also offering a range of special benefits for customers repurchasing a Mercedes-Benz vehicle or trading in an existing vehicle toward a new purchase.

"This collaboration with Banyan Tree Seoul will serve as an opportunity to further expand our touchpoints with high-end customers, drawing on the deep expertise and customer understanding we have built over many years in the top-tier luxury vehicle segment," said Hansung Motor CEO Marco Kim. "We will continue to deliver differentiated experiences throughout the customer journey through partnerships with a diverse range of premium lifestyle brands."

Hansung Motor has recently been strengthening its customer-experience-centered operations — moving beyond a sales-focused model — in line with Mercedes-Benz Korea's new retail approach known as "Retail of the Future" (RoF).

Through its integrated loyalty membership program Club Hansung, the company runs programs tailored to customers' tastes and lifestyles across golf, sports, culture, arts and leisure, while broadening its reach beyond the showroom through collaborations with luxury and premium lifestyle partners.

Meanwhile, Hansung Motor has also been actively investing in service talent development to improve customer convenience. Through its new-hire technical training program "Star Training," the company has begun placing this year's first cohort of 20 trainees at service centers on a rolling basis.