Son Heung-min to shut down fashion brand NOS7, citing focus on football

Son Heung-min's fashion brand NOS7 will shut down by the end of this year.

NOS7 announced Wednesday on its website and social media that it would "bring its journey to a close as of Dec. 31, 2026."

"This decision reflects Son Heung-min's sincere wish to devote the remainder of his playing career fully to football and bring greater joy to his fans," the brand said, adding, "We feel a deep sense of regret and apologize, and we ask for your kind understanding."

NOS7 will hold a final sale through year-end to mark the closure, with products discounted 30 to 50 percent.

Son launched NOS7 in June 2022. The brand held a launch pop-up store at Case Study Wundershop Cheongdam, an edited-select shop at Shinsegae department store, and drew attention when Son was photographed wearing the brand's pieces.