Mercedes-Benz Korea runs September giveaway event on 'Benz Store' platform

Mercedes-Benz Korea announced Thursday that it will run a prize giveaway event throughout September for customers who complete purchase consultations on its online sales platform, the Benz Store.

The event is designed to introduce more customers to the convenient online vehicle-buying experience the Benz Store offers.

Customers who complete a purchase consultation on the platform will be entered into a prize draw regardless of whether they take delivery of a vehicle, with 100 winners each receiving a Mercedes-Benz keyring. An additional 40 winners will be drawn from among customers who both complete a consultation and take delivery of a vehicle within September, each receiving a scale model of the Daimler Motor Carriage, the world's first four-wheeled automobile, built in 1886.

The Benz Store is an online sales platform that lets customers search for vehicles and request purchase consultations anytime and anywhere.

Built on the "Retail of the Future" (RoF) framework introduced in April, the platform currently offers a wide range of model classes, from the compact SUV GLA to Mercedes-Maybach models.

Customers can search vehicles by model, body type, color, options, price and other criteria, and view detailed option specifications and promotional information for each vehicle at a glance. After selecting a preferred vehicle, they can proceed with the purchase process entirely online through the "Purchase Consultation" or "Order Now" menus.

Meanwhile, Mercedes-Benz Korea has been expanding its customer touchpoints through a range of marketing activities, including hosting the Mercedes Trophy 2026 National Final — the domestic qualifying round of its global amateur golf tournament — at Club Nine Bridges in Jeju on Aug. 24 and 25, where three Korean representatives were selected to advance to the World Final.

The three group winners will represent South Korea at the Mercedes Trophy World Final, held at Der Öschberghof in Germany from Sept. 28 to Oct. 2.