The Heaven Resort taps singer Lee Seung-cheol for new brand campaign

The Heaven Resort in Ansan, Gyeonggi Province, has unveiled a promotional video featuring singer Lee Seung-cheol as its new brand ambassador. The resort plans to offer a stay-centered travel experience combining its golf course, guest rooms, swimming pool and horseback riding facilities.

The video focuses on the resort's varied facilities and coastal setting on Daebudo island in Ansan. It showcases accommodations built around the seaside terrain alongside a coastal golf course, presenting the resort as a full-service destination for extended stays.

The Heaven Resort on Daebudo island in Ansan, Gyeonggi Province, is a mixed-use resort where guests can enjoy both golf and lodging. It features a golf course designed around the coastal landscape and targets visitors seeking extended stays, drawing on its oceanfront location and accommodation offerings.

The resort operates an infinity pool, indoor and outdoor swimming pools, a movie theater, horseback riding facilities and a conditioning center alongside its guest rooms, allowing visitors to combine golf with swimming, cultural and leisure activities. It also caters to a wide range of guests — from those looking to watch golf tournaments while relaxing, to families and long-stay travelers.

The Heaven CC, a 27-hole course surrounding the resort, ranks among the top 10 on South Korea's list of the 100 best golf courses. The video also captures the sweeping coastal scenery along the course, which is flanked by the sea on three sides.

A resort official said the signing of Lee and the release of the promotional video mark the start of a broader push to raise the brand's profile. "We plan to introduce Daebudo as a destination for extended stays — with golf, accommodations, ocean views and leisure facilities — alongside Lee Seung-cheol, an artist who has connected with the public through music for decades," the official said.