CONSUMER

Tous les Jours unveils glow-in-the-dark cake, a first for franchise bakeries

by
Kang Seung-yeon
Published : Sept. 4, 2026 - 09:10:03
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'Glow of City' cake features luminescent band showcasing Seoul's day and night skyline

Provided by Tous les Jours
Provided by Tous les Jours

Tous les Jours, operated by CJ Foodville, said Friday it is launching "Glow of City," a cake featuring a glow-in-the-dark band — the first of its kind in the franchise bakery industry.

The new product was designed to let customers enjoy Seoul's beauty both day and night. A luminescent band printed with city landmarks, including N Seoul Tower, displays the capital's daytime skyline and softly glows to reveal a nighttime cityscape once the lights go out. The transformation the cake undergoes the moment the room goes dark adds a visual element to the experience.

Soft white cake layers are filled with vanilla mousse, evoking daytime, and cookies-and-cream, evoking night, to bring out the cake's flavor and richness. A holographic decorative pick bearing the product name sits on top to reinforce the concept.

"We planned a cake that is special not only in taste but also in the moment you see it, in order to offer customers an even more differentiated experience," a CJ Foodville official said.


spa@heraldcorp.com
This content was produced with the assistance of AI translation services.

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