Hyundai E&C to debut 'THE H' brand in Mokdong with 'Eser' proposal for Complex 10

Hyundai E&C announced Friday that it will apply its high-end residential brand THE H for the first time in Mokdong, as part of the reconstruction of Complex 10 in Yangcheon-gu, Seoul. The company has proposed naming the development THE H MOKDONG ESER.

Hyundai E&C, the preferred negotiating partner for the Complex 10 reconstruction project, said the name reflects both Mokdong's identity as one of South Korea's premier education-focused neighborhoods and the symbolic significance of Complex 10 itself. The project will redevelop the existing 2,160-unit complex into a new development of up to 40 floors and 4,248 units. The estimated construction cost is approximately 2.61 trillion won ($1.92 billion).

"Eser" means the number 10 in Hebrew. Hyundai E&C said it chose the name to combine the uniqueness of 10 — a number symbolizing completion and excellence — with education, the core value of Mokdong, expressing its ambition to create a new prestigious residential community for the next generation. The concept envisions a space that goes beyond mere housing to become a place where life, learning and growth coexist, extending Mokdong's educational heritage into a residential premium.

The company has broadened its definition of education beyond children's academic pursuits to encompass the lives of all generations. It aims to create a residential environment where people of all ages can learn, connect and grow in their everyday lives. Hyundai E&C plans to weave Mokdong's educational values into every aspect of the development — its spaces, natural surroundings and community — under a concept it calls the "All Life Campus."

The project will also draw on collaborations with world-renowned design firms. Hyundai E&C said it is working with Morphosis, the global architecture firm founded by Pritzker Prize laureate Thom Mayne, and global integrated design group Sasaki on the design of Complex 10.

Morphosis will incorporate the planned-city character and locational context of the Mokdong New Town into the architecture, while Sasaki will bring its experience designing campuses for leading universities around the world to realize a "campus-like complex." Through the collaboration, Hyundai E&C plans to create a residential environment where architectural symbolism and Mokdong's distinctive educational values complement each other.

Hyundai E&C has been operating the THE H Mokdong Lounge near Complex 10 since March, introducing the brand and its residential products to prospective residents.

"Mokdong is one of South Korea's most representative residential areas, where the values of housing and education have grown together," a Hyundai E&C official said. "We will complete a prestigious residential complex for the next generation, one that captures the unique symbolism of Complex 10 and the pride in education that Mokdong has built over many years."

Meanwhile, Hyundai E&C has continued to demonstrate its design capabilities, taking home the most awards — including the top prize in the landscaping category — at the K-Design Award 2026 last month.