Hana Financial to sell 120,000 sets of discount eggs at neighborhood stores ahead of Chuseok

Hana Financial Group will supply discounted eggs to neighborhood supermarkets across the country ahead of the Chuseok holiday, selling two trays — 60 eggs — for 9,990 won ($7) per set under a campaign called "The Good Egg."

Hana Financial signed an MOU Friday with the Small Enterprise and Market Service and the Korea Federation of SMEs at its Myeong-dong headquarters in Jung-gu, Seoul, to support price stabilization through the supply of discounted eggs to local stores. The initiative aims to ease the financial burden on consumers hit by high inflation while also drawing more customers into neighborhood supermarkets.

Hana Financial Group Chairman Ham Young-joo, Small Enterprise and Market Service President In Tae-yeon and Korea Federation of SMEs Vice Chairman Kwon Hyeok-hwan attended the signing ceremony. The three organizations agreed to build a public-private cooperation framework to revitalize small local businesses struggling under high prices and sluggish consumer spending, and to reduce the cost-of-living burden on consumers.

The project directly selects 20 egg farms and minimizes margins from the farm to the distribution stage to lower the retail price. Through this arrangement, about 120,000 sets of eggs will be supplied to more than 4,000 neighborhood supermarkets nationwide. Consumers can purchase a set of 60 eggs — two trays — for 9,990 won starting Friday.

Hana Financial will contribute mutual-growth donations to fund the project and cover the costs of egg washing, inspection and sorting, as well as nationwide logistics and transport. The Small Enterprise and Market Service will establish price-labeling and fair-trade operating guidelines and handle public outreach and project management. The Korea Federation of SMEs will secure distribution networks through small and midsize supermarket chains across the country and support product placement and sales.

Immediately after the signing ceremony, participants visited a nearby supermarket to inspect the products and sales preparations and hear about challenges on the ground. They also reviewed plans for a stable supply through the nationwide distribution network.

"It is meaningful that this project can provide real help to small business owners — the backbone of the local economy — and to consumers," Ham said. "We will continue to carry out support programs that benefit people's livelihoods and steadily practice inclusive finance, fulfilling our social responsibility as a financial institution."

Hana Financial launched the "Hana On, Youth On" project with the Small Enterprise and Market Service in June to support the growth of young entrepreneurs and revitalize local commercial districts. The group also operates a range of inclusive finance programs, including initiatives to strengthen the competitiveness of small business owners and provide support for high-efficiency energy equipment and digital transformation devices.