LG Uplus launches 'Home Cam Lite' at 5,500 won a month with fire, hacking coverage

LG Uplus has unveiled an entry-level smart home product that bundles a home camera, cloud storage and damage-compensation insurance for 5,500 won a month.

The company announced Tuesday the launch of Home Cam Lite, a smart home service aimed at first-time home camera buyers.

Priced at 5,500 won a month on a three-year contract, Home Cam Lite packages a home camera, cloud storage and insurance covering fire and video-hacking incidents. The product targets new parents and pet owners, with affordability and security as its defining features.

Customers can receive compensation of up to 50 million won ($36,900) in the event of a fire and up to 2 million won for video-hacking incidents.

Interest in home cameras has grown alongside a rise in dual-income households and pet ownership, as more people seek to monitor their homes in real time. LG Uplus said it developed the product under the concept of "start light, stay secure," recognizing that many first-time buyers hesitate over cost and data-privacy concerns.

The product is designed with both price and security in mind, and includes insurance covering fire damage and video hacking that may occur during use.

The new camera bundled with the service, the Momca Lite, supports QHD resolution for clear footage day and night. It can detect people, pets, movement and sound, and tracks and records detected subjects automatically.

Customers can receive real-time alerts through the app and monitor up to four cameras simultaneously on a single screen.

Footage can be recorded continuously around the clock via an SD card. The service also includes 20 gigabytes of cloud storage for saving key clips.

On the security side, the camera uses a security chip based on Physical Unclonable Function (PUF) technology, which generates a unique encryption key for each device. Two-step login authentication and video data encryption are also built in to protect recorded footage.

Home Cam Lite is open to customers regardless of their internet service provider, not just LG Uplus subscribers. Installation can be arranged either through a home manager visit or by self-setup after delivery.

"Home Cam Lite is designed so that even first-time home camera users can get started without hesitation — we kept the price low while strengthening security and peace-of-mind benefits," said Yoo Ho-seong, head of LG Uplus's home business division. "We will continue to expand our smart home services so customers can use them with confidence."

Meanwhile, LG Uplus launched a front-door CCTV service called Woori Home Guardian Door Cam in June last year. That product also featured two-step login, video encryption and a PUF-based security chip, along with 20 gigabytes of cloud storage and insurance covering parcel theft, fire and burglary.