Singer Lee Seung-cheol stars in The Heaven Resort campaign at New York's Times Square

A campaign video featuring singer Lee Seung-cheol has appeared on a billboard in New York's Times Square.

According to multiple domestic and international outlets including US Skyline, the video screens twice an hour on a large display at the heart of Times Square.

The video shows sweeping views of the resort, which is surrounded by sea on three sides, as well as Lee playing piano inside The Heaven's Ark Church. The church was designed by the late Itami Jun, a Japan-based Korean architect, and completed in 2012. Modeled after Noah's Ark, it sits within The Heaven CC, the resort's golf course.

In the video, Lee describes the resort as "a place that awakens the soul with inspiration, offers rest unlike anything you've experienced, and makes golf a part of everyday life."

The Heaven Resort said the campaign was designed to promote a domestic leisure complex to global markets by leveraging the profile of a prominent pop culture figure.

The Heaven Resort is a mixed-use leisure facility on Daebudo that combines apartment and hotel features into a lifestyle accommodation. Its on-site golf course, The Heaven CC (27 holes), ranked in the top 10 of the Korea Golf Tourism Association's "2024-2025 Top 100 Golf Courses in Korea."