Three flavors available; each product contains over 20 grams of protein
CJ CheilJedang announced Tuesday the launch of its Balance Meal Low-Sugar Dosirak.
The new product features chicken breast and whole-grain rice served in a two-compartment tray, designed to be enjoyed like a traditional dosirak. It comes in three flavors — charcoal-grilled chicken, butter curry and crazy hot — and delivers more than 20 grams of protein per serving. The whole-grain rice, made with brown rice, black rice and oats, also provides dietary fiber.
The product takes about two minutes to prepare in a microwave and will be sold through major online retailers, including CJ CheilJedang's official online store CJ The Market, as well as hypermarkets and discount stores.
In November last year, CJ CheilJedang fully revamped the Balance Meal brand around the concept of "deliciously filling your daily balance." The company relaunched its existing protein shake as a high-protein, low-sugar product and introduced a pouch-style format for greater portability. It also expanded the lineup to include a high-protein, low-sugar protein bar for light snacking and a high-protein ciabatta suitable as a full meal.
"Balance Meal aims to be a daily partner brand that helps consumers maintain a balanced diet without sacrificing either health or taste," a CJ CheilJedang official said. "We will continue to introduce products that meet consumers' diverse nutritional needs, from snacks to full meals."
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