Try-ons and purchases on-site, with express delivery available
Events, giveaways and in-app promotions round out the offering
Zigzag, a style commerce platform operated by Kakao Style, will run a pop-up store called "Zigzag Express" in Seongsu-dong, Seoul, from Friday through Sunday.
The event marks the platform's third offline activation, following editions in 2023 and 2025. Fifty of Zigzag's top shopping malls will take part, with the company aiming to showcase the strength of its mall category, which has been a cornerstone of the platform since its launch in 2015.
The pop-up will offer a shopping experience that bridges online and offline. Visitors can try on products they have browsed online at 10 fitting zones set up throughout the venue and purchase items on the spot.
Customers who prefer to shop online can still receive their purchases quickly through Zigzag's "Jikjin Delivery" express service, which will be available for all products at the pop-up.
The space has been organized with a range of customer tastes and body types in mind. The first floor's curation zone brings together 39 shopping malls divided into six themes: daily casual, feminine, all-size, vintage casual, street casual and modern chic.
The second floor features 11 Zigzag-exclusive malls — including Realcoco, Laroom, Edmore, Dearmont and Morent — where visitors can browse fall new arrivals, bestsellers and each mall's own in-house products.
Events include a lucky-box draw for visitors who upload a "style shot" photo to verify their visit, as well as photo zones and commemorative gifts for all attendees.
A large-scale discount promotion will also run on the Zigzag app through Oct. 25, offering additional benefits and events tied to the pop-up.
"Advance reservations have already sold out, reflecting an overwhelming response from customers," a Kakao Style official said. "We hope visitors will enjoy the diverse products from Zigzag's top shopping malls alongside special benefits."
spa@heraldcorp.com
