Lotte Outlets opens largest Polo Ralph Lauren store in greater Seoul at Giheung

Lotte Premium Outlets said Friday it has opened the largest Polo Ralph Lauren store in the greater Seoul area at its Giheung branch.

The new outlet location — the brand's first in South Korea in five years — spans 990 square meters and carries a full range of product categories, from fashion and children's wear to home goods.

Lotte Outlets said it expanded the children's and home goods offerings to reflect the shopping patterns of the Giheung area's customer base, including a larger selection of home collection items. The strategy aims to capture the broad spending needs of family visitors under one roof.

From Friday through Sunday, customers will receive complimentary gifts — including a Polo Ralph Lauren tumbler, beach towel and coloring book — on a first-come, first-served basis depending on purchase amount. From Oct. 31 through Nov. 1, the store will offer a handwriting experience event targeting weekend visitors.

"The global wave of enthusiasm for classic brands, with Polo Ralph Lauren at the center, is a worldwide trend right now, and we expect customers to have high expectations for this opening," said Jeong Yun-yong, head of the outlet and mall fashion team at Lotte Department Store.