'Collaborations double our sales': E-mart's No Brand teams up with 'Oriduckhu' character

E-mart's private-label brand No Brand announced Friday it is partnering with the popular character "Oriduckhu" to attract customers with a new lineup of collaboration products.

No Brand has been broadening customer choice by rolling out both character collaboration products and themed in-house product lines built around various ingredients. Cumulative sales of collaboration products from January through September this year more than doubled compared with the same period last year.

Riding that momentum, No Brand has now teamed up with "Oriduckhu" on a 16-item collection spanning everyday lifestyle goods, fashion and living products. Highlights include a pocket tissue pack of 10 sheets in a set of six (980 won, under 1,000 won) and a two-pack hand cream of 50 milliliters each (5,980 won). The fashion and living range features cushioned mid-cut socks in a three-pair set (4,980 won) and a daily lined notebook in B5 size (2,780 won), along with indoor slippers, a travel multi-pouch and a handheld insulated bottle.

No Brand also exclusively launched 12 new products in its "N Station Sweet Potato" line at specialty stores nationwide, spotlighting sweet potato — a signature autumn ingredient. N Station is No Brand's own themed product project, introducing a fresh concept each time. Previous editions featured matcha in late March, yogurt in May and lemon in July, with cumulative sales surpassing 900,000 units.

The fourth installment draws on the natural sweetness of sweet potato across a range spanning jellies, desserts and ready-to-eat meals. The flagship item, the N Station Sweet Potato Crust Pizza (455 grams, 5,980 won), is topped with sweet potato and cheese and filled with sweet potato mousse in the crust for a sweet-and-savory flavor. The N Station Sweet Potato Cream Cheese Roll (130 grams, 2,980 won) pairs sweet potato with smooth cream cheese.

"We will continue to combine differentiated product planning with reasonable prices to improve customer satisfaction," said Noh Byung-gan, head of E-mart's No Brand business division.