Shinsegae Live Shopping expands Japan travel lineup as weak yen fuels demand

Shinsegae Live Shopping announced Friday it will roll out a new lineup of premium Japan travel products to capitalize on surging interest in the destination.

Demand for Japan travel has grown steadily, fueled in part by the weak yen, with products covering major destinations such as Osaka, Kyushu and Hokkaido drawing strong customer interest. Orders for Japan travel products on the platform have climbed more than 20 percent this year. A Kyushu travel package broadcast last week sold at 198 percent of its target.

In response, Shinsegae Live Shopping has increased its Japan travel programming by 35 percent over the past three months compared with the same period last year. The company plans to continue offering travel products built around the distinct character of different Japanese regions through the end of the year.

On Sunday, the platform will launch a premium four-day, three-night Kyoto itinerary themed around "Kyoto hot springs and contemplation," designed to let travelers enjoy history, culture and relaxation at once.

The package features experiences rarely found in standard tour packages — a private temple tour led by a Buddhist monk, a traditional Buddhist cuisine tasting, a visit to Hosen-in temple, and a kaiseki course prepared by a master Japanese chef. Customers in Seoul and parts of Gyeonggi Province will also receive complimentary round-trip chauffeur service to Incheon Airport.

"Japan continues to draw steady demand as a destination that combines easy access with diverse seasonal travel experiences," a Shinsegae Live Shopping official said. "We plan to keep offering a wide range of Japan travel products tailored to customer preferences, providing a differentiated travel experience."