E-mart24 launches collaboration products inspired by 'The Remarried Empress'

E-mart24 announced Monday it is releasing seven products — including ready-to-eat meals and desserts — developed in collaboration with "The Remarried Empress," a popular romance-fantasy webtoon on Naver.

The collaboration is the first intellectual property case under an MOU E-mart24 signed with the Korea Creative Content Agency in July. The products incorporate an imperial court concept in both their contents and packaging. The lineup includes mushroom cream pasta, a secret twist egg sandwich, royal milk tea, a white chocolate-coated old-fashioned doughnut, a salted caramel mochi roll, a two-piece macaron set and an imperial chocolate crepe cake.

To mark the launch, E-mart24 is offering a 30 percent discount when customers pay with designated payment methods through Oct. 31. A pop-up zone at its Trendlab Seongsu store will also run a "The Remarried Empress" IP-themed display through Nov. 16.

"Starting with this collaboration, we plan to continue releasing products that draw on a wide range of domestic content IP supported by the Korea Creative Content Agency," an E-mart24 official said.