Kumho Tire holds live commerce event on Naver, offering discounts on premium tires

Kumho Tire said it will offer discounts on premium tires and a range of prizes through a one-hour Naver live commerce event starting at 7 p.m. Monday.

The products featured in the event include Kumho Tire's new Crugen GT Pro, the Majesty Solus Edge and the Solus Advance — all part of the company's flagship premium lineup. The broadcast will also feature customer participation events alongside the discounted prices.

Customers who make a purchase during the broadcast will receive a 10,000-won ($7) fuel voucher per tire, with an additional 5,000-won fuel voucher for those who post a photo review after purchase. The first customer to complete a purchase during the broadcast and three other customers selected by raffle will each receive a 50,000-won Shinsegae gift certificate. Five viewers judged most active in chatting with the show host — dubbed "comment kings" — will also receive a 10,000-won Baemin gift certificate.

The Crugen GT Pro, the event's featured product, is a premium comfort SUV tire designed for smooth ride quality and reduced cabin noise. It achieves a UTQG treadwear rating of 800 across all sizes and has earned a Grade 2 or higher energy efficiency rating for rolling resistance, placing it among the best in its class for efficiency and durability. The Majesty Solus Edge features a high-rigidity center block and a high-silica resin EMC to improve all-season driving stability, while the Solus Advance is noted for its ride comfort and even wear performance.

"This Naver live commerce event will be a great opportunity to introduce Kumho Tire's premium products to customers with attractive benefits," a company official said. "We will continue to put customer satisfaction first and work hard on developing excellent products and pursuing marketing activities on multiple fronts."

Kumho Tire is also running a separate promotion through Oct. 31 at Tire Pro stores nationwide, offering Mega Coffee discount coupons to customers who bring their vehicles in for inspection.

Meanwhile, Kumho Tire recently promoted six executives — four to managing director and two to research fellow.

The four promoted to managing director are Shin Ung-cheol, head of the German subsidiary; Jeong Gang-jae, head of the Eastern Europe sales division and Kazakhstan subsidiary; Jo Min-su, head of the European business management division; and Lee Gap-bae, head of the global manufacturing technology division. Jeong Gyeong-mun and Jang Min-yeong were each promoted to research fellow.