Hankook Tire teams up with Leadbolt for limited-edition luggage

Hankook Tire & Technology announced Monday it is launching a limited-edition luggage piece developed in collaboration with Leadbolt, a premium travel luggage brand.

The collaborative product combines Leadbolt's signature sleek hard-shell design with Hankook Tire's brand identity. Wheel covers shaped after the company's flagship tire brand, Ventus, are fitted to the luggage wheels that make contact with the ground, visually expressing the value of smooth movement. Just as tires support a vehicle's driving performance and quiet ride, the wheel covers are designed to minimize noise and enable a smoother roll.

Leadbolt is a premium travel luggage brand known for its sturdy design and durability. It has been expanding its consumer touchpoints online and offline through department store placements, a flagship store in Seongsu and brand campaigns.

The collaboration product will first be introduced Monday through a teaser page on KREAM, a limited-edition trading platform. Leadbolt will then offer a preview on its website Saturday, before a limited-quantity sale begins on KREAM on Oct. 30.

"Through this collaboration, we plan to extend our brand philosophy into travel and everyday life," a Hankook Tire official said. "By incorporating the iconic design of tires into everyday products, we will go beyond the mobility space and strengthen our connection with a diverse range of consumers across lifestyle categories."

Meanwhile, Hankook Tire & Technology also launched Monday a new size — 12R22.5 — of its SmartFlex DH51, a premium tire for the rear axles of large cargo trucks, as part of its broader push to expand its product lineup and widen customer choice.