Volkswagen Korea to hold Golf R road show at 9 showrooms nationwide

Volkswagen Korea announced Monday that it will hold the "Golf R Road Show 2026" at major showrooms across the country from Saturday through Nov. 26, giving customers an early look at the new Golf R high-performance model ahead of its planned domestic launch next year.

The road show will tour nine showrooms operated by five official Volkswagen dealers nationwide. Customers wishing to attend can make advance reservations through Naver to select their preferred showroom and visit date.

The road show will visit nine showrooms in the following order: Gangnam Daechi (Meister Motors) on Oct. 24–25; Suwon (Klasse Auto) on Oct. 31–Nov. 1; Ilsan (Klasse Auto) on Nov. 3–5; Pangyo (Autoplatz) on Nov. 7–8; Daejeon (Autoplatz) on Nov. 10–12; Gwangju (Geo House) on Nov. 14–15; Dongrae (Klasse Auto) on Nov. 17–19; Daegu (G&B Automobile) on Nov. 21–22; and Incheon (Meister Motors) on Nov. 24–26.

At each venue, the new Golf R will be on display alongside various on-site programs including a social media verification event. All visitors will receive a Golf R sticker, while customers who make advance reservations through Naver will also receive a Golf collection key tag. Participants in the social media event will be entered into a draw for an R collection key tag or a coffee coupon.

Customers who place a pre-order for the Golf R during the road show period and take delivery of the vehicle will receive a Golf R original goods package comprising a bag, a cap and a carabiner. A separate prize draw among those customers will award an invitation to a 2027 Volkswagen Korea customer event (10 winners), a Rimowa Essential Cabin (1 winner), a Dyson Supersonic (3 winners) and Bose QC earbuds (5 winners).

The Golf R's return to the Korean market comes roughly 12 years after the seventh-generation model launched in 2015. First introduced in 2002 as the Golf R32, the Golf R is the model that marked the beginning of Volkswagen's high-performance brand Volkswagen R, and has evolved across generations into what the company calls the "ultimate Golf," with ever-greater performance and advanced driving technology.

The new Golf R was previewed to domestic Golf owners at the "2026 Volkswagen Golf Treffen Korea" event held Saturday. Based on the eighth-generation Golf facelift, it pairs a 2.0-liter turbocharged TSI gasoline engine with a seven-speed DSG transmission to produce a maximum output of 333 horsepower.

The model also features a 4Motion all-wheel-drive system with R-Performance Torque Vectoring, adaptive chassis control (DCC), and a Vehicle Dynamics Manager (VDM) that integrates the car's key control systems — bringing together Volkswagen's high-performance driving technology in a single package.

"The Golf R is an iconic model that most intensively embodies Volkswagen's high-performance DNA and engineering," said Shin Dong-hyup, executive director of marketing communications at Volkswagen Korea. "We organized this road show so that customers across the country can experience the unique appeal of the Golf R — the pinnacle of the Golf lineup — at a nearby showroom ahead of the official launch."

Meanwhile, Volkswagen Korea has been expanding its marketing efforts to boost customer trust and satisfaction with its official service centers, including the recent introduction of its Accident Repair Quality Program (AQP), which guarantees the quality of accident repairs for two years from the date of vehicle delivery.