Dongguk University WISE Campus holds performance marketing boot camp

The University Job Plus Center at Dongguk University's WISE Campus held a performance marketing job boot camp for enrolled students at the campus's Wonhyo Hall from Thursday to Saturday.

The three-day camp ran for a total of 14 hours in a blended online and offline format, with a working performance marketer serving as mentor.

Students learned about the role of performance marketing, advertising data analysis, and how to draft marketing plans using ChatGPT.

On the final day, participants analyzed real advertising data, prepared a marketing proposal and received professional feedback from the industry practitioner.

"We will continue to expand a range of job-experience programs and tailored employment support initiatives in partnership with companies, so that students can build the practical skills the workplace demands," said An Yeong-gyu, director of the University Job Plus Center.