Fila expands Airflow lineup after Han So-hee campaign drives sellouts

Fila has unveiled its new winter product, the Airflow Down, and released its 2026 fall/winter campaign featuring Han So-hee and WOODZ. The jacket is a follow-up to the Airflow Lightweight Down, which launched as a pre-release in July.

According to Mistoko Korea, which operates the Fila brand, the Airflow Lightweight Down sold out in its silver colorway almost immediately upon its July 31 pre-release. Demand continued after the campaign featuring Han So-hee and WOODZ went live in mid-September. Most sizes in silver and key sizes in other colors such as blue are currently out of stock. Some sold-out items are set to be restocked starting this month.

The Airflow Lightweight Down uses an ultra-lightweight 10-denier sheer fabric that allows the jacket's internal structure to show through subtly. The new Airflow Down uses the same fabric and materials but adds greater insulation and durability for winter wear. It is filled with RDS (Responsible Down Standard)-certified duck down and features a 10-denier ultra-lightweight ripstop outer shell with a denser 450-thread-count fabric — an upgrade from the original Flow Down. The jacket comes in two finishes: a softly translucent sheer and a lustrous warm silver.

The campaign was released Thursday. Han So-hee, the brand's global ambassador, wore the Airflow Women's Heavy Down in a short-jacket style, while WOODZ, the brand model, wore the unisex Airflow Hood Heavy Down. The campaign centers on the silver colorway that proved popular this fall.

Fila plans to build Airflow into its flagship down outerwear line by dividing the range into lightweight down for transitional weather and heavier, more insulated pieces for winter. "This winter, we will propose a wide range of styles with products that inherit the sensible design and light feel of our existing lineup while enhancing warmth and durability," a Mistoko Korea official said.