Kakao Pay Securities offers free Coupang Play sports pass for share trades

Kakao Pay Securities announced Wednesday that it is running a joint promotion with Coupang Play through Nov. 30.

Customers who sign up for the event and complete at least one share trade will receive a one-month Coupang Play Sports Pass. Six participants will also be selected by raffle to win jerseys from overseas football clubs.

The promotion is open to users who made no share trades on Kakao Pay Securities throughout October. Customers can register through the event page on the securities tab of the Kakao Pay app and will receive the benefit once a domestic or overseas share trade is confirmed within the promotion period. Trades executed through the automatic "share accumulation" feature, as well as those made via funds, pension savings accounts or ISA accounts, do not count toward the participation requirement.

The Sports Pass, the event's main benefit, is a monthly Coupang Play subscription that provides live broadcasts, highlights and replays of major domestic and international sports. Customers who already subscribe to the Sports Pass on a paid basis will have the free pass applied after their current subscription ends.

The raffle prizes consist of six jerseys from overseas football clubs — one jersey worn by Atletico Madrid's Lee Kang-in and five jerseys bearing the player's autograph.

"We combined sports content with the investment experience to make the service feel more approachable to users," a Kakao Pay Securities official said. "We will continue to create opportunities for people to engage with investment naturally in their everyday lives."

Kakao Pay Securities recently partnered with Kakao Bank to launch a "Stock Home" section within the investment tab of the Kakao Bank app, along with a share trading service. The integration allows users to search for stock information and place buy and sell orders entirely within the Kakao Bank app, improving convenience for investors.