Hanjin's 'One Click' platform tops 100,000 subscribers seven years after launch

Hanjin said Friday that more than half of the subscribers and shipping volume on its small-business logistics platform "One Click" come from outside the Greater Seoul area. As of October, the platform had accumulated 105,845 registered clients and 51.23 million boxes shipped.

Launched in October 2019, One Click was designed as a contactless, easy-contract platform for solo entrepreneurs and small-scale sellers who had been shut out by the high barriers of large-carrier delivery contracts. Users can start shipping with a single parcel and no separate paperwork. The platform offers a sliding rate structure that lowers the per-unit price as volume grows, along with automatic label printing and on-demand pickup. The number of registered clients has grown from 19,000 in 2020 to more than 100,000 this year.

Clients based outside the Greater Seoul area accounted for 52.1 percent of the total, edging out the metropolitan area's 47.9 percent. By region, the Yeongnam area made up 25.8 percent, the Chungcheong, Gangwon Province and Jeju area 21.3 percent, and the Honam area 5.0 percent. Non-metropolitan regions also accounted for 58.0 percent of total shipping volume.

By industry, lifestyle, kitchen and interior goods made up the largest share of registered clients at 30.4 percent, followed by fashion, apparel and accessories at 22.6 percent, food and fresh produce at 19.4 percent, and beauty and cosmetics at 17.0 percent. Measured by shipping volume, lifestyle, kitchen and interior goods accounted for 35.2 percent, with food and fresh produce at 26.1 percent.

Several businesses have used One Click to scale up significantly. Agricultural distributor Ddagodamgo grew from roughly 1,000 boxes a month at the outset to 7,000, recording the largest volume increase on the platform. Food company 365 Food & Farm expanded its volume by 298 percent, and agricultural firm Herb & Tea by 191 percent.

Office Munbanggu, a stationery and office supply brand that won an Unboxing Day award in 2025, grew 154 percent from its initial volume. "In the early days of the business, our shipment count was so low that signing a contract with a major carrier was not even on our radar," said Lee Deok-yeong, CEO of Office Munbanggu. "Thanks to One Click's automatic invoice printing and driver pickup service, we were able to set up our early logistics process smoothly and cut delivery costs. One Click was the decisive turning point that led to another leap forward for our business."

Hanjin has added services to One Click tailored to each stage of a small seller's growth: One Click PRO, a volume-incentive service; One Click Global, which helps sellers enter overseas reverse-purchase markets; One Click Fulfillment, which handles everything from storage to same-day dispatch; and ONESTAR, a service designed specifically for social media creators.

Hanjin also participates as an implementing agency in government policy programs, including the overseas online platform logistics support project run by the Ministry of SMEs and Startups and the Small and Medium Business Market Promotion Agency, as well as the small-business logistics service support project of the Korea SMEs and Startups Agency.

"One Click goes beyond generating revenue — it is a genuine co-prosperity model that opens up a large company's infrastructure to support the self-sufficiency of small businesses and balanced regional growth," a Hanjin official said. "We will continue to advance our fulfillment and global-linked services so that local K-sellers can expand beyond the domestic market onto the global stage, and we will remain a reliable partner in that journey."

Meanwhile, Hanjin is running a "Hoottown Black Friday Week" promotion through the end of this month, offering up to 50 percent off delivery fees to major overseas direct-purchase markets including Japan, the United States and China, as part of broader marketing efforts to expand its customer touchpoints.