Daegu Shinsegae distributes 2,200 kg of kimchi to vulnerable households ahead of winter

Daegu Shinsegae held a kimchi-making and sharing event ahead of winter to support vulnerable residents in the local community.

The department store hosted the "Kimjang Kimchi Making" event Wednesday at the Jeil Christian Community Welfare Center in Dong-gu.

Dong-gu District Mayor U Seong-jin, Jeil Christian Community Welfare Center Director Lee Jeong-hwa and Daegu Shinsegae CEO Kwak Yeong-min attended the event.

The 2,200 kilograms of kimchi prepared at the event will be delivered to 220 low-income households in Dong-gu.

The annual kimjang sharing drive is one of Daegu Shinsegae's signature winter community outreach activities, organized to ease the food burden on vulnerable residents during the cold months and to promote a culture of sharing and mutual support in the community.

Daegu Shinsegae employees and local volunteers took part in making the kimchi themselves, adding personal meaning to the effort. The handcrafted kimchi was then delivered to neighbors in the area as a gesture of warmth for the winter season.

"We hope this annual kimjang sharing can be a small help to our neighbors as they get through the winter," Kwak said. "We will continue to practice warm-hearted giving alongside the local community and carry out social contribution activities that provide real, practical support to our neighbors."