CHA&MOM launches two new Numberblocks edition products

CHA&MOM, the family skin health brand under Cha Bio F&C — a subsidiary of Cha Bio Group — has launched two new "Numberblocks Edition" products featuring characters from the global educational animation IP Numberblocks, the company said Thursday.

Numberblocks is an educational animated series that originated on BBC in the United Kingdom and has gained popularity among children and parents worldwide through YouTube and various educational platforms. CHA&MOM is the first Korean cosmetics brand to enter an official collaboration with Numberblocks, a move the company said is aimed at expanding its customer reach and offering a differentiated shopping experience.

The new edition comprises two of the brand's flagship moisturizing products: the Phytoserine Moisture Lotion and the Phytoserine Intense Cream. Both contain Phytoserine, a proprietary ingredient developed by Cha Bio Group's dermatology specialists, and are designed to soothe and moisturize sensitive children's skin.

The packaging features popular Numberblocks character designs, conceived to make moisturizing routines feel as playful as a numbers game for children. The products also adopt a new tube-type container in response to feedback from existing customers seeking greater convenience.

To mark the launch, CHA&MOM is offering up to 35% off the edition products on its official Naver Smart Store through Nov. 18. Customers who purchase a set will receive a limited-edition "Numberblocks One Character Cooler Bag," available on a first-come, first-served basis.

"We are proud to be the first Korean beauty brand to collaborate with Numberblocks, presenting our well-regarded moisturizing products in a fresh new package," said Kim Seok-jin, CEO of Cha Bio F&C. "Building on our strong product quality, we will continue to partner with diverse brands and grow into a brand that brings joy to both children and parents."