Yeongdeungpo-gu District Mayor Jo Yu-jin officially launched the "2027 Hope Ondol Warm Winter" campaign Thursday afternoon at the district office annex, kicking off this year's fundraising effort.
The "Hope Ondol Warm Winter" campaign is an annual sharing initiative run jointly by the district and the Seoul branch of the Community Chest of Korea. Running from Nov. 15 through Feb. 14 next year, the drive aims to raise 2.3 billion won ($1.72 million) — 100 million won more than the previous year's goal.
Residents who wish to participate may contact their neighborhood community center or the district office's welfare policy division. Donations collected will go toward emergency relief for households in crisis and support for low-income residents' living expenses, housing costs and medical bills.
"The greatest Yeongdeungpo is a Yeongdeungpo where no neighbor is left behind," Jo said, calling on residents to show their support and join the campaign.
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