E-mart rolls out World Cup discounts for stay-at-home fans

E-mart announced Friday it is holding a discount event for fans watching World Cup soccer matches at home.

Through June 17, the retailer will offer deals on beer, ready-to-eat meals and snacks. Eighteen varieties of imported beer are available through a "pick any 5 cans" promotion for 10,400 won (about $7). A crispy fried whole chicken leg five-pack and a basil cream cheese pizza will also be discounted for customers who earn Shinsegae Points.

On the day of the match against the Czech Republic, E-mart will sell "Crispy Fried Chicken" for 9,086 won to customers who earn Shinsegae Points, available that day only. Customers who buy chicken will receive 20 percent of the purchase price back as e-money. A Peacock Bolognese Cheese Pastry Pizza will be 30 percent off with Shinsegae Points, with e-money rewards also available.

E-mart has also prepared exclusive products for the event. A limited-edition "Catch! Teenieping Cheering Squad Jelly Cool Bag" — bundled with snacks featuring the popular character Teenieping and an insulated bag — will go on sale, alongside a Lay's World Cup special-edition potato chip pack at a reduced price.

TV buyers can also take advantage of World Cup promotions. E-mart, Traders and Electro Mart will hold a "Premium TV Festa" through June 17. Customers who purchase select Samsung Electronics or LG Electronics TVs will be entered into a drawing for prizes including the LG StanbyME 2 and the Samsung The Moving Style.