![Ko Gwang-il (left), head of 11st's sales group, and Park Chi-hyung, standing vice president of the Korea Women Entrepreneurs Association, pose for a photo after signing the MOU at the association's office in Gangnam-gu, Seoul, on Thursday. [11st]](https://wimg.heraldcorp.com/news/cms/2026/06/12/news-p.v1.20260612.d5c919cf7636400d8cc1c6852ca7577f_P1.jpg)
Online shopping platform 11st announced Friday it had signed a memorandum of understanding with the Korea Women Entrepreneurs Association to strengthen the competitiveness of products from women-owned businesses.
Under the agreement, 11st will provide tailored support to outstanding women-led companies, covering everything from onboarding to marketing. The platform will focus on expanding sales opportunities through promotions using key shopping features — including flash imports, shocking deals and 60-minute rush sales — as well as discount coupons. In July, 11st plans to open a dedicated "Women's Business Online Special Hall" tied to "Women's Business Week."
"We will support outstanding women-owned businesses with competitive products so they can reach more customers," said Ko Gwang-il, head of 11st's sales group. "We will continue to find diverse opportunities for collaboration."
spa@heraldcorp.com
