No Brand Burger's Tabasco collab items top 100,000 sales in 2 weeks

Shinsegae Food's No Brand Burger said Thursday that its new North and Central America-themed menu items and an accompanying pop-up store have drawn strong customer interest.

The two items — the "Avocado Taco" and "Smoke BBQ" — were developed in collaboration with global hot sauce brand Tabasco and launched on June 12. No Brand Burger said cumulative sales surpassed 100,000 units within two weeks of the launch.

The two items sold an average of 7,000 units per day. On days when the South Korean national football team played World Cup matches, sales ran 35 percent higher than usual.

A pop-up store at No Brand Burger's Seongsu Lab location in Seongdong-gu, Seoul, opened to mark the new launch, has also been drawing crowds, with about 400 customers visiting daily.

Reviews and experiential content related to the new items have been appearing steadily on social media. In response, No Brand Burger plans to extend the pop-up store's run through July 12, two weeks beyond its originally scheduled closing date of June 30.